Content strategy

Research, storytelling and distribution built around what people really resonate with.

I research the topic, find an entry point that fits the brand and shape the content for its audience. The work below includes original posts, video and replies.

My workflow

  1. Research

    Find the topic and check the facts.

  2. Brand angle

    Find a brand-specific entry point. Shape the story.

  3. Format

    Create a post, video or reply.

  4. Publish

    Edit, get approval where needed and publish.

  5. Distribute

    Join relevant conversations.

  6. Measure

    Review engagement and profile visits.

  7. Refine

    Revise the content where needed.

This is a typical sequence. The steps can overlap or happen in a different order.

Original posts

AI Tip 101 artwork with the handle @israelfemiojo
An original post from my AI Tip 101 series, reflecting my brand’s focus on practical AI education.
Tap here to view post

Video

Founders video thumbnail
Storytelling and video editing for an original X post.
Tap here to view post

Replies

Me asking Astra reply inside its X conversation
A timely reply inside a conversation that already had attention.
Tap here to view post
Before-and-after reply activity: 87,623 impressions and 140 profile visits
The before-and-after reply recorded 87,623 impressions and 140 profile visits.
Tap here to view post

Performance

X analytics for @israelfemiojo: 624K impressions, 6.7K engagements and 1K profile visits
First-month performance on @israelfemiojo across original posts, short videos and timely replies.
Impressions
624K
Engagements
6.7K
Profile visits
1K

Achievements

OpenAI message asking permission to share a thread about saving money on flights with ChatGPT
OpenAI reached out to one of the accounts I manage and asked to share a thread I wrote about saving money on flights with ChatGPT.

Skills applied

  • Content strategy
  • Research
  • Fact-checking
  • Brand voice
  • Storytelling
  • Video editing
  • Content distribution
  • Performance analysis